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Logo Design & Visual Brand Identity

Help WinVisible (women with visible & invisible disabi… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
WinVisible (women with visible & invisible disabilities)
London, United Kingdom
WinVisible (women with visible & invisible disabilities)
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WinVisible (women with visible & invisible disabilities)
London, United Kingdom

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Cause
Civil rights
Skills
Graphic design

Posted February 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We would like to refresh our existing WinVisible logo and letterhead design, while keeping our organisation's character and grassroots, inclusive feel. We need a circular logo for Twitter and other purposes. Also a design that copies well in black and white on leaflets. Our cloth banner is more like how we would like our letterhead to be, that is, subtitle in lower case (see photo). We look forward to being in touch!

What we have in place
  • We currently have a logo and letterhead, which should make it easy for you to get started. We also have photos of our cloth banner with a more modern design, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to devote more time to our services including support work with disabled women.

The refreshed logo and letterhead will help us present WinVisible across our activities, including on social media.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

WinVisible (women with visible & invisible disabilities)
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Causes
Civil rights Diversity & inclusion Gender equity & justice
Posted by
Claire G
Claire G.

Casework and Volunteer Co-ordinator (job share)

Our mission

WinVisible is a multi-racial group of women with visible and invisible disabilities, based on self-help. We enable women from diverse situations and facing multiple discrimination, to have a voice and influence, improve our situation and overcome isolation.

What we do

We provide rights-based self-help information and peer support, casework and campaigning, and other group activities.

Testimonials

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