This project was completed on Mar 14, 2019
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Matched with Pat W
Matched with
Pat W.

Logo Design & Visual Brand Identity

for  The Community's Foundation
Springfield, PA, USA
Posted by
Heather F.

Deputy Director

Posted Date
Feb 15, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to Award grants to organizations that support children in Delaware County, PA whom are recovering from abuse and neglect.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need to create:
- Visual Branding Guidelines/Style Guide

What We Have In Place
  • We currently have Logos (for organization and several projects/programs), which should make it easy for you to get started. We also have preferred colors, and the ability to provide any other information you need.
How This Will Help

Our organization has recently gone through a series of major business transitions (including a merger, strategic plan, and definitive transition in program/services offered). We need to re-introduce ourselves to the community in a professional and consistent manner. I would like to post several marketing/branding projects, and I believe that a style guide is an essential 1st step in this journey.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

TCF is committed to enhancing and improving the quality of life in your community. To achieve this mission...

We Support:

Promising Students, via our Scholarship Programs
Transformational Projects, via our Grants Programs
Charitable Endeavors, via Community Advised Funds and Donor Advised Funds

We Value:

Community Collaborations
Innovative Solutions
Strategic Investments

We Promise:

Thoughtful Listening
Careful Stewardship
Adaptability

Our project is sponsored by: Philadelphia Foundation

Testimonials

Wow! Pat did fantastic work. He provided valuable expertise and showed a great deal of flexibility in his approach. He provided fresh ideas and insights, opening our eyes to issues we had not even IDed ourselves. He listened carefully to our needs. Most importantly, he solved a long-running branding problem that we had struggled to rectify for years.... and he did it fast... within 2 weeks! Thank you, Pat.
Heather F.

Deputy Director

Logo Design & Visual Brand Identity Project

Heather was professional and friendly. She knew exactly what The Community's Foundation needed and quickly provided current digital assets. Feedback was very fast (usually the same day), so the project was nearly effortless. It was a pleasure working with Heather and I wish TCF all the best.
Pat Walters
Pat W.

Volunteer

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