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Google Ads Set Up

Help Jovenes make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Jovenes
Los Angeles, CA, USA
Jovenes
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Jovenes
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted February 15th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We updated our website in 2018, and Google AdWords are a perfect opportunity to drive more traffic. Our staff is fully capable of managing a Google AdWords grant, we need help getting it set up and maximizing this resource

What we have in place
  • We currently have an updated website and clear communications/messaging, which should make it easy for you to get started. We also have a highly functional team with techincal know-how, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue investing in program growth and development and leverage additional fundraising opportunities

Driving more traffic to our website will help Jovenes continue our growth and impact. We know our website is engaging and donors react well to what they see. Having more people visit the site will increase donations. The website is also a portal for homeless youth who need help, so we want to make sure we are easy for them to find.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Jovenes
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Causes
Housing & homelessness Education Youth development
Posted by
Eric H
Eric H.

Director of Development

Our mission

Jovenes' mission is to help homeless youth become active and integrated members of the community. We fulfill this mission by providing a wide range of housing and supportive services to youth experiencing homelessness.

Testimonials

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