Logo Design & Visual Brand Identity

Help Potrero Hill Neighborhood House elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Potrero Hill Neighborhood House
San Francisco, CA, USA
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Potrero Hill Neighborhood House
San Francisco, CA, USA

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Posted September 11th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a full time Director of Development, which should make it easy for you to get started. We also have photos and images, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to provide full scholarships for 12 youth in our summer programs.

Our intention is to make our website more communicative of the work we do at the Neighborhood House. We are seeking a new logo and brand-look that lets our community and our financial sponsors better understand who we are and what we do. An enhanced logo will communicate that our organization is up-to-date and active on all fronts. We want our logo to better represent the pride we and the community have toward our organization. Our goal is to attract more involvement on every level.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Potrero Hill Neighborhood House
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Our mission

The Potrero Hill Neighborhood House's Mission is to serve those most in need from the cradle to the grave, with an emphasis on youth and education.

What we do

The Potrero Hill Neighborhood House, affectionately referred to as the Nabe, is a family service community center. Our mission is to serve those most in need, from the cradle to the grave, with an emphasis on youth and education. Our goal is to strengthen collaboration among our community, public, and private agencies and increase local awareness in the Southeast Sector of San Francisco. Our priority is to provide opportunities for youth to develop their voice and leadership potential. We serve more than 5,000 community members every year.

We provide space for community gatherings and host programs for community members. Our programs include: year-round summer and after school programs for K-8 and high school students, counseling and case management services for court-involved youth, counseling support for transitional age youth, peer-to-peer counseling for incarcerated youth and adults, daily lunch for seniors, weekly community food pantries (for over 75 local families), weekly community classes, and more. Our staff has a history of cultural understanding with the population we serve.

The Nabe serves local community members, including low, extremely low, and moderate-income individuals. Our programs benefit the low-and moderate income (LMI) population by delivering service through our vast partnerships with committed members of the community to include law enforcement, local schools, faith based, government agencies, public and private non-profits, civic groups and other constituencies. LMI youth are identified as students on reduced or free lunch, students who require temporary or ongoing intervention in order to succeed academically. At least 80% of students in our programs receive low-income free lunch provisions. Low and moderate income students are less likely to transition successfully into adulthood and achieve economic self-sufficiency. These students require ongoing and comprehensive support. Our agency has 50 years of experience hosting programs that service this population.

Summer in the City (SIC), our summer day camp for K-8 youth, has taken place since 2008. San Francisco's Department of Children Youth and Their Families (DCYF) reports that the SIC program is among the top-rated in the City of San Francisco. Summer in the City enables students to explore San Francisco activities and communities on daily outings and weekly field trips. We serve approximately 105 K-8 youth each year.

Experiment in Diversity (EID) has been in operation since 1997. EID, an after school and summer program for high school youth, exists to enhance cultural understanding and foster education and career curiosity, serving approximately 45 youth each year.

We are developing a STEM Makerspace, a place where youth and young adults in the community can access tools, technology, and guidance to practically engage science, technology, engineering, and math. Our Makerspace will bring STEM education to traditionally marginalized and under-engaged low-income communities, providing opportunities that will lead to positive, measurable life outcomes.

Our staff, volunteers, and community members are dedicated to the well-being of the community by providing direct services to those in need as we maintain an all-inclusive, open door policy.

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