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Logo Design & Visual Brand Identity

Help GRIOT Circle elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
GRIOT Circle
Brooklyn, NY, USA
GRIOT Circle
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GRIOT Circle
Brooklyn, NY, USA

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Cause
Human services
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Graphic design

Posted February 21st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a dedicated staff member, which should make it easy for you to get started. We also have preliminary design preferences, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to put our resources back into our health and wellness programs for our LGBTQ+ elders of color.

GRIOT is going big in 2019 as we move closer to World Pride in New York and the 50th Anniversary of the Stonewall Riot in June. This year we are prioritizing elevating our visual branding to increase outreach and expand our donor base as the nation's only organization dedicated to affirming the identities of LGBTQ+ elders of color.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

GRIOT Circle
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Causes
Human services LGBTQ+
Posted by
Aundaray G
Aundaray G.

Deputy Director

Our mission

GRIOT Circle’s mission is to provide programs and services to assist its members remove the isolation and fear surrounding aging in the LGBT people of color community as well as the larger community, and to eliminate discrimination wherever it exists. GRIOT’s hope is to empower individuals to be self-sufficient and free to enjoy aging in a safe and supportive environment.

What we do

GRIOT Circle remains the only organization exclusively dedicated to serving the needs of LGBT elders of color. Membership, however, is open to all.
Our core programs include weekly support groups that include the Men over 50 HIV Group, a Women’s Group, a bi-weekly wood carving class, a weekly Book Club Group, monthly member birthday parties and a variety of social events onsite (i.e. December Holiday party, Valentine’s Day party). GRIOT recently expanded its programs offering Fitness for Elder classes, Art Classes and Social Night which allow members to gather and participate in a health related topic followed by dinner. GRIOT also has a Buddy to Buddy program which helps members reduce isolation by partnering them with other members in mutual relationships and trust. This program decreases isolation, enhances social and educational opportunities, provides consistent support, disseminates information and increases communication among elders in LGBT communities of color. Additionally, members have access to case management services. As part of this service, an on- site case manager provides members with assistance with benefits and entitlements, advocacy and referrals. The case manager also conducts home visits as needed.

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