Social Media Plan
Social Media Plan
Project details
What we need
- A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
- We currently have a record of past posts on our social media accounts to help get started. We use Hootsuite to keep us organized and can provide you with other information you may need.
How this will help
This project will save us $6,632 , allowing us to provide 265 hug boxes to children with cancer or provide financial support to ten families.
Social media lets us tell our story in pictures. It helps us show our supporters how their donations make a difference, allows us to thank them, and hopefully creates a connection so they will continue to support us. Social media also helps us connect with those we support and to spread awareness about childhood cancer. This project will help us expand our reach and hopefully enable us to help bring happiness to more children and their families.
Project plan
Our mission
Julia's Grace Foundation brings moments of happiness and support to children with cancer and their families.
From giving special moments for a family to share, to providing items to make the long days in the clinic feel shorter, Julia's Grace helps children with cancer and their families smile with our special "hugs".
Julia's Grace Foundation also grants monetary assistance, or graces, to families experiencing financial hardship due to the direct result of a child's cancer treatment and care.
Julia's Grace brings "happiness, hope, & hugs" to families affected by childhood cancer.
What we do
"Do you ever get sad and blue?" - a simple question asked by an 8-year-old child of her mother. The conversation continued, "I have a list of things to do to make you happy".
With that, Julia recited her list - think of puppies, watch a funny movie, give someone a hug; a list of ten things that simply make you smile.
A few days after giving us her list, Julia died from a Wilm's tumor, a type of childhood kidney cancer. Julia's amazing insight was a parting gift to all of us. This list has been our guide - not only giving us comfort and hope, but also providing a way to bring happiness to other children and families affected by cancer.
Julia was diagnosed with a Wilm's tumor shortly after her fifth birthday in 2009. From the moment she saw the other children in the hospital she looked for ways to help them. From raising money and donating her gifts to the other children, Julia worked to bring happiness and support to so many.
Soon after Julia passed, her parents Janet and John formed Julia's Grace Foundation to continue Julia's work of bringing happiness to children with cancer and to their families.
Our Hug program delivers boxes based on Julia's list to children with cancer. Packages are themed and based on Julia's List, for example there is a "watch a funny movie" box. This "hug" box includes gift certificates to Redbox, popcorn, and candy. Families can also make special requests for personalized hug boxes. Our hugs are shipped throughout the country.
Our Grace program grants assistance to families experiencing financial difficulties as a direct result of a child's cancer treatment or care. Financial assistance is in the form of payment of non-medical bills. This program is focused in the SE Pennsylvania area.
Testimonials
Sarah helped us understand some of the ins and outs of posting to social media. It was a great help.
(No testimonial has been submitted by Sarah)