Website Audit

Help Surfrider Foundation - San Mateo County Chapter assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Surfrider Foundation - San Mateo County Chapter
El Granada, CA, USA
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Surfrider Foundation - San Mateo County Chapter
El Granada, CA, USA

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Posted March 11th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Our Surfrider chapter needs a website overhaul and our hope would be that this project will outline the scope of changes needed to improve the website. The website is in WordPress using a template that National Surfrider requires. Our knowledge of Wordpress is limited and it has been a challenge navigating it as we learn how to use WP. Following this audit, we will post a second project for a website update to help implement the suggested changes outlined in the audit.

What we have in place
  • I'm not sure what we can provide or what is needed. We currently have one person minimally managing the website, and learning WordPress. We have never used Catchafire before, so this process is new to us.
How this will help
This project will save us $4,762 , allowing us to continue to put our limited resources and volunteer time into our core programs of beach cleanups, water testing, educational events and policy monitoring and outreach.

Our website is a core tool to communicate the identity of our organization, outreach to members and the public, and provide information to help the public get involved on relevant issues.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Surfrider Foundation - San Mateo County Chapter
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Posted by
kimberly w.

Communications Coordinator

Our mission

Surfrider Foundation San Mateo County (SMC) is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network.

What we do

Surfrider SMC protects our ocean locally in many ways: through monitoring water pollution, partnering with local businesses to reduce single-use plastics, engaging the public in beach cleanups and more.

Testimonials

(No testimonial has been submitted by kimberly)
Kimberly was truly a joy to work with. She was very responsive, in spite of her busy schedule. In addition to being open to feedback, Kimberly always showed up to our meetings with questions and thoughts from the board and their interim website developer. Kimberly made it easy to communicate with the website developer once he joined the team. I was able to easily pass my audit notes on to the developer thanks to Kimberly. She and I developed such a bond (also sharing the same birthday) that we would occasionally check in on one another even after the project was complete. We even were able to meet in person during my trip across country in September 2020. Kimberly is one of the most genuinely kind people I've ever met. She's dedicated, hard working, and passionate about her work. Given the opportunity, I'd certainly welcome the chance to work with Kimberly again.
Altovise C.
Altovise C.

User Experience Researcher & Product Designer

The pixel