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Membership Strategy

Help American Littoral Society develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
American Littoral Society
Highlands, NJ, USA
American Littoral Society
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American Littoral Society
Highlands, NJ, USA

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Business development Entrepreneurship Strategy consulting

Posted March 11th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have a membership list with join dates, which should make it easy for you to get started. We also have membership marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to keep operational costs down, put the funds toward materials, systems, and other implementation of the new plan.

Our membership numbers are declining because older members leave, but younger members are not replacing them. Members allow us to represent the community in legal battles for the environment, and without members we have no standing. Membership dollars also allow us to provide educational programming and member benefits. The smaller the number of members, the fewer programs we can provide.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

American Littoral Society
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Causes
Environment Education Science & technology
Posted by
Hillary C
Hillary C.

Director of Development, Membership and Outreach

Our mission

The American Littoral Society promotes the study and conservation of marine life and habitat, protects the coast from harm, and empowers others to do the same.

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