Public Relations Strategy
Institute of Music for Children
Institute of Music for Children
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Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details
With no communications staff, the the Institute is stretched. But we need to expose a wider audience to the work of the Institute of Music for Children to build a donor base and recognition for this very special place.
What we have in place
- We currently have a great story and lots of success stories, which should make it easy for you to get started. We also have grant and marketing language, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to serve more at-risk students and teens with high quality arts experiences.
This project will help the Institute understand the appropriate strategy and staffing for our PR needs.
Project plan
Posted by
Jennifer N.
Director of Development
Our mission
The Institute of Music for Children enhances artistic expression and appreciation in New Jersey youth by offering economically accessible, high-quality arts training in a creative and nurturing environment.
The Institute strives to broaden participation in the arts among underserved communities through tuition assistance, bi-lingual staff and marketing, and urban outreach initiatives.
What we do
Guided by its vision of H.A.R.M.O.N.Y. - Helping Achieve Responsible, Motivated, Optimistic, Neighborhood Youth - the Institute is building a community of high-achieving citizens who are arts lovers and arts makers through professional instruction, mentorship, and family engagement.
