Logo Design & Visual Brand Identity

Help Coleman Advocates for Children and Youth elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Coleman Advocates for Children and Youth
San Francisco, CA, USA
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Coleman Advocates for Children and Youth
San Francisco, CA, USA

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Posted March 15th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have staff to support and manage the project, which should make it easy for you to get started. We also have already established values and ideas to start the project, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to support the leadership and development of low-income families of color in the Bay Area

The visual branding improvements would give our non-profit a more professional, cohesive look that would enable folks to take us more seriously and raise more money.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Coleman Advocates for Children and Youth
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Posted by
Sara L.

Volunteer manager

Our mission

Coleman Advocates for Children and Youth is a member-led, multi-racial community organization working to create a city of hope, justice, and opportunity for all children and families in San Francisco.

What we do

Through grassroots leadership development, youth and parent organizing, budget and policy advocacy, civic engagement and strategic alliance-building, Coleman has transformed public institutions, improved the lives of tens of thousands of residents, and become a national model for community-driven change.

Among other contributions to local movements for education and economic justice, we have:

• Spearheaded campaigns to pass the Children’s Amendment, which now guarantees more than $50 million in annual funding for children and youth services.
• Created new public systems for quality, affordable childcare.
• Won reforms at the SF Juvenile Hall which led to a significant decrease in the unnecessary incarceration of young people of color.
• Won the resources to start 7 school-based Wellness Centers in SFUSD and creating Youth Vote and the SF Youth Commission, through youth-led campaigns.
• Helped to create multiple vehicles for meaningful parent engagement in SFUSD, including the SF Parent Advisory Council.
• Influenced substantive changes to the current MOU between SFUSD and SFPD, in order to prevent unnecessary student referrals to the juvenile justice system.
• Won multiple precedent-setting education equity reforms, including the A-G/College and Career for All Policy in SFUSD and CCSF’s equity-based reforms to its placement testing policies.
• Successfully advocated for a dramatic expansion of the city’s investment in workforce development resources in the Southeast neighborhoods most affected by unemployment.

Testimonials

(No testimonial has been submitted by Sara)
(No testimonial has been submitted by Cyril)
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