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Google Ads Set Up

Help Trips For Kids Marin make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Trips For Kids Marin
San Rafael, CA, USA
Trips For Kids Marin
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Trips For Kids Marin
San Rafael, CA, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted March 20th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have Techsoup validation token, which should make it easy for you to get started. We also have Google Suite packages, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to spend more time running our programs to get more kids on bikes and serve the community.

To raise awareness about what Trips for Kids Marin does, offer our programs throughout the bay area, tell our story and get more donations and grants.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Trips For Kids Marin
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Causes
Youth development Environment
Posted by
Megan W
Megan W.

Volunteer manager

Our mission

Trips for Kids Marin (TFKM) offers free cycling programs for low-income youth in six Bay Area counties (Contra Costa, San Francisco, Alameda, Solano, San Mateo, and Marin). Trail Rides take youth on mountain bike rides; Earn-A-Bike and Mobile Bike Workshops teach kids basic bike repair, riding skills, job readiness skills, and the opportunity to earn a bike of their own.

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