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Google Ads Set Up

Help Change Africa For Good (CAFG) make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Change Africa For Good (CAFG)
Kampala, Uganda
Change Africa For Good (CAFG)
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Change Africa For Good (CAFG)
Kampala, Uganda

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted April 18th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

A professional to help us with ad word set up and implementation.

What we have in place
  • We currently have digital marketing plan, which should make it easy for you to get started. We also have website analytics, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to to concentrate serving our local communities

google ad words will help reach our target customers through free advertisement, as of now Change Africa for Good cannot afford paid ads.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Change Africa For Good (CAFG)
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Causes
Community & economic development Education Health & nutrition
Posted by
FS
Francis S.

Volunteer manager

Our mission

Our Purpose is to 'empower volunteers and NGOs to change our communities for good' and our vision is that 'every community in East Africa is not just surviving, but thriving in the world'.

What we do

Change Africa for Good is new volunteering organization based in Uganda, supporting community based NGOs in East Africa. Our focus is empowering NGOs and volunteers to create real impact in communities by understanding their real needs and through real partnership

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