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Logo Design & Visual Brand Identity

Help Child and Family Services of NW MI elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Child and Family Services of NW MI
Traverse City, MI, USA
Child and Family Services of NW MI
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Child and Family Services of NW MI
Traverse City, MI, USA

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Cause
Human services
Skills
Graphic design

Posted April 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Help with creating a brochure template that can be used across programs and a logo refresh.

What we have in place
  • We currently have examples of brochures from our current programs, which should make it easy for you to get started. We also have our website which has a lot of info, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to use more dollars toward serving our youth at our organization.

It will help us spread the word about our programs. We also had a merger four years ago with another agency. A major program that came with this merger, the Crisis Line, is ending on April 30, so we also need to market their existing programs. Our merger has been confusing for the public as well.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Child and Family Services of NW MI
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Causes
Human services Housing & homelessness Youth development
Posted by
Melissa R
Melissa R.

Marketing and Communications Supervisor

Our mission

Our services support the safety and well-being of our clients in times of crisis, challenge, and life transition.

What we do

Child & Family Services is a 501(c)(3) nonprofit organization serving 20+ counties of northern Michigan.
Since opening in 1937, we have provided foster care and adoption services to our region. Over the years, we have grown to respond to our communities changing needs, adding counseling, supervised visitation and exchange, intensive family preservation, runaway and homeless youth services, a free legal aid clinic, and more to our roster of programs.

Our foster care, adoption, behavioral health, licensing, and respite programs are accredited by CARF, assuring our stakeholders of our commitment to excellence in our clinical and administrative practices.

Our Vision:

Consistently striving to create communities where people are safe and healthy.

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