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Google Ads Set Up

Help Grounded Strategies make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Grounded Strategies
Pittsburgh, PA, USA
Grounded Strategies
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Grounded Strategies
Pittsburgh, PA, USA

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted April 19th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a Google AdWords account but could use some assistance on how to better use it and use the data.
Thanks!

What we have in place
  • We currently have a google adwords account, which should make it easy for you to get started. We also have google analytics and access, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to get the most out of the marketing offered by Google

Increase our name and branding digitally

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Grounded Strategies
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Causes
Community & economic development Environment
Posted by
Shequaya B
Shequaya B.

Director of Operations

Our mission

To improve the social, economic, and environmental health of distressed and transitional communities by building capacity to reclaim vacant and underutilized land.

What we do

Grounded uses the process of reclaiming vacant and underutilized land as a platform for engagement, education, and building trust among communities. This "people and places" approach intentionally acknowledges that any physical interventions will need to be sustained by passionate and prepared individuals and that in order for residents to thrive in all aspects of their lives, they must find support, safety, and pride in their physical environment. Our work is often a catalyst for greater change.

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