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Copywriting

Help Boys & Girls Clubs of Metro Los Angeles express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Boys & Girls Clubs of Metro Los Angeles
Los Angeles, CA, USA
Boys & Girls Clubs of Metro Los Angeles
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Boys & Girls Clubs of Metro Los Angeles
Los Angeles, CA, USA

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Cause
Youth development
Skills
Communications Writing

Posted May 3rd

Copywriting

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

Our organization has five Clubs throughout Los Angeles under its umbrella. Our goal is to create templates for stakeholder communications collateral.

This includes:
Templates for board packets, parent information, flyers, program books for families, donor brochures, and partner opportunities information.

As each of our Clubs serve different communities having tailored yet synchronised marketing collateral is key to our organization.

What we have in place
  • We currently have flyers, brochure and examples from other organizations, which should make it easy for you to get started. We also have a general idea of how we want the templates to look, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide more programming and services to the communities our clubs serve.

The creation of these templates will help keep branding integrity throughout each of our Clubs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Boys & Girls Clubs of Metro Los Angeles
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Cause
Youth development
Posted by
Kimberly W
Kimberly W.

VP of Philanthropy

Our mission

Boys & Girls Clubs of Metro Los Angeles (BGCMLA) was founded in December 2015, as a strategic partnership with Boys & Girls Clubs of America and Boys & Girls Clubs of Los Angeles to help steward a cluster of Metro-area Clubs.

Historically, the 27 Boys & Girls Clubs of Los Angeles operated independently, which meant each club tackled their own budgets, managed their own human resources, and created their own internal processes to serve their respective communities as best as possible. However, BGCMLA recognized that a critical first step towards eliminating the gap in access for thousands of youth in Los Angeles was to implement new, innovative operating and governance models for our existing Club organizations.

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