Website Audit

Help Sugar Pine Foundation assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Sugar Pine Foundation
South Lake Tahoe, CA, USA
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Sugar Pine Foundation
South Lake Tahoe, CA, USA

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Posted May 7th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Advice on how to integrate and use Google Analytics and SEO.

What we have in place
  • We currently have a GoogleSites website - www.sugarpinefoundation.org - though we are not using Google Analytics. We do have a staff member dedicated to this project to help you with any questions you may have.
How this will help
This project will save us $4,762 , allowing us to plant more trees! Every penny we earn or save goes towards putting more sugar pines back in the ground to restore Lake Tahoe's beautiful mixed conifer forests.

Our organization is a leader and innovator in restoring Tahoe's sugar pines and other white pines, but our website does not "show" it. We are well-known and loved in the Tahoe region, but we are looking to expand the geographic scope of our work as well as our donor base. We need a high profile and user-friendly website to demonstrate the high caliber of our work to new partners and donors as we expand.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Sugar Pine Foundation
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Posted by
Maria M.

Executive Director

Our mission

The Sugar Pine Foundation is dedicated to saving Lake Tahoe's sugar pines and other white pines from blister rust by educating and involving Tahoe area students and community members of all ages in hands-on forest stewardship. Since 2008, we plant 10,000 trees per year with local volunteers and crews!

Testimonials

We worked with Tim Briggs of Arctos Productions to build our new website. We were very fortunate to find Tim through Catchafire, a service that pairs skilled volunteers with non-profits in need of technical or design support. Patagonia generously sponsors our Catchafire membership. Tim was the first volunteer to eagerly reply to our request for help with web design. As a talented and ambitious young photographer and web designer, we knew he was the right guy for the job right away. He spent many hours on the phone and in Skype conferences with us to craft the new site - in addition to untold hours finding and making the right Word Press plug-ins ad features work for us. On top of all that, Tim traveled from Boston, MA to Tahoe to present the new website to our Board of Directors in September! He also photographed our Board and Staff, our cone collections and burns scars that we have replanted. Tim was easy to please, he loved mountain biking in Tahoe and photographing the beautiful landscape. We decided that Tim's services are definitely worth paying for and we are glad to now have Tim on board as our Web Guru. We look forward to working with him and hosting him again in Tahoe any time!
Maria M.
Maria M.

Executive Director

Website Audit Project

(No testimonial has been submitted by Tim)
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