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This project was completed on Jun 6, 2019
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Matched with Aliah D.
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See the Impact story
Marketing Strategy call
First Star
Marketing Strategy Call
Call details
What we'd like to talk about
I'd like some advice on marketing our 20th Anniversary Fundraiser, specifically strategy on how to market the event in new and fresh ways this year, using more digital materials and social media.
Additional context
We are trying to make this year's fundraiser bigger and better than in years past, so will be making our silent auction completely digital through the site Bidr, which we hope will generate more money and buzz leading up to the event.
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Posted by
Erin B.
Development and Communications Officer
Our mission
First Star improves the lives of foster youth by partnering with child welfare agencies, universities, and school districts to ensure foster youth have the academic, life skills, and adult supports needed to successfully transition to higher education and adulthood. We pursue our mission through innovative college-preparatory programs, providing technical assistance to stakeholders, and advocating for policy change.
Testimonials
Speaking with Aliah was an absolute joy. She jumped right in, filling the whole hour with highly informative and constructive ideas on how to enhance our marketing strategy. Her help has certainly set us on a path for success. I only wish I had more time to pick her brain!
Speaking with Erin about First Star's marketing strategy was enriching and satisfying. She prepared me beforehand with relevant marketing materials and insights so I was able to further research and present accordingly. During the call, I learned more about this esteemed nonprofit and recommended resources, answered questions, and encouraged the team to try emerging technologies to build upon existing strategy. I am excited to see how the team utilizes my social media, digital marketing, and fundraising recommendations and wish them a successful event! Erin and her team are going to crush it!
