Messaging Guidelines

Posted by
Sean V.

Executive Team Member

Posted Date
May 16, 2019
Location
Virtual volunteer opportunity
Share this project:
Impact statement
This project will save us $4,212 , allowing us to give away $50 bus pass cards to 84 students with perfect attendance!!!

Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
What We Have In Place
  • We currently have the organizations mission statement, value statement, which should make it easy for you to get started. We also have program anchors, branding guide, and the ability to provide any other information you need.
How This Will Help

At times it has been really hard describe our programs or service in a way people understand. We would like our messaging to resonating with our audience and stakeholders. We know our product or services are great, but we have trouble communicating it.

Project may require a short interview with the organization.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
1
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
2
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Our Mission

Oakland Natives Give Back works to improve the lives of young people, by creating programs and partnerships that build the next generation of high achieving citizens, locally and globally!

What We Do

Through Programs and Partnerships, Oakland Natives Give Back invests in the youth and community. Tirelessly promoting academic excellence, and continual push for community economic development, until we can ensure that all people remain competitive, always.

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