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Logo Design & Visual Brand Identity

Help Juma Ventures elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Juma Ventures
San Francisco, CA, USA
Juma Ventures
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Juma Ventures
San Francisco, CA, USA

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Cause
Youth development
Skills
Graphic design

Posted May 22nd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are really looking to update our style guide - the logo is not going to change but would like our guide to be more representative of our current strategy which shifted last year.

What we have in place
  • We currently have a logo and a style guide, which should make it easy for you to get started. We also have images and treatments which show the new direction, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest those dollars into other youth-oriented activities: from programming/training to help with transportation, and other needs.

This will help us gain consistency in the materials we use to present ourselves and to garner support

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Juma Ventures
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Causes
Youth development Community & economic development Human services
Posted by
Lucia F
Lucia F.

Marketing Director

Our mission

Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America.

What we do

Juma believes in the power of a first job as a tool to empower youth from underserved communities to create personal and social change. Juma is one of the country’s largest social enterprises that employs youth to sell concessions in major sports and entertainment venues, so they can get training and experience, earn an income, build financial capability and ultimately improve their economic well-being. In 2017, Juma will employ nearly 1000 youth across nine cities in the United States.

Testimonials

Read the Impact Story
Samuel was fantastic to work with! He very quickly understood what we needed and, not only updated our Style Guide but also provided additional assets for us to use in the future. The process was very smooth. We are very grateful for his help.
Lucia F.
Lucia F.

Marketing Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Samuel)
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