Logo Design & Visual Brand Identity

Help Venice Heritage Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Venice Heritage Foundation
Venice, CA, USA
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Venice Heritage Foundation
Venice, CA, USA

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Posted May 21st

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking to modernize our existing logo (the one currently featured on our Catchafire profile) while keeping the integrity of its components. We have design elements such as fonts and sketches to help get started.

What we have in place
  • We currently have an existing logo, design notes, sketches, and font ideas which should make it easy for you to get started.
How this will help
This project will save us $4,817 , allowing us to invest more into our fundraising efforts in support of the restoration of an original Pacific Electric 511 trolley car that will be the highlight of our museum campus!

The organization was founded 10 years ago and with it, the current logo, which was designed by a previous Board member. Since then, we have not had an aesthetic update to our collateral (such as brochures, letterhead, etc). Having the expertise of a professional designer to help us refine our logo will help attract more attention to our project, help us develop fun, attractive merchandise to sell in support of our bottom line, and will present a polished, professional look to our funders.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Venice Heritage Foundation
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Posted by
Kristina v.

Board Member / Public Relations

Our mission

Improving The Present With The Past. The Venice Heritage Foundation was founded to build the first-ever history museum celebrating Abbot Kinney's Venice-by-the-Sea, founded 1905.

Testimonials

Kristen not only impressed me with her design capabilities, she also made the entire process the most seamless experience of any creative project, volunteer or paid, that I have been involved with to this date. On our initial introductory call, Kristen offered a number of insights into how to shape a compelling visual identity both for the logo that we were seeking to have redesigned, as well as useful and thoughtful ideas that went beyond the scope of the project. Her friendly and personable demeanor coupled with a true appreciation and interest in our mission gave me more than enough confidence that we would be putting the future branding of the Venice Heritage Foundation (its first overhaul in 10 years!) in the right hands. Kristen patiently incorporated multiple rounds of feedback that I compiled from our Board members and delivered updates within a few days or less, keeping the energy and momentum flowing. A previous attempt to redesign the logo outside of Catchafire spanned several months with a number of stops-and-starts, while this project with Kristen was completed in less than 30 days – with a clean, contemporary, and compelling package of visuals and our first color guide as a result. I look forward to working with Kristen again and recommend her to anyone seeking out a highly skilled artist who goes above and beyond, and is a pleasure to work with. Thank you, Kristen!
Kristina v.
Kristina v.

Board Member / Public Relations

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Kristen)
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