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Logo Design & Visual Brand Identity

Help Kahumana elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Kahumana
Waianae, HI, USA
Kahumana
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Kahumana
Waianae, HI, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted June 7th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Looking to move forward with more professional branding for my website.

What we have in place
  • We currently have branding ideas and style, which should make it easy for you to get started. We also have passion to help push the brand forward, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to provide services to more families at low costs.

This project will help project a consistent image that resonates with the intended audience, as well as our mission and vision.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Kahumana
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Causes
Housing & homelessness Employment services Human services
Posted by
Joshua L
Joshua L.

Volunteer manager

Our mission

Create healthy farm-based community with homeless families, people with disabilities and youth.

What we do

We are a community of over 700 people on 4 campuses on Oahu's west-side in Hawaii. We provide Transitional Housing for homeless families and a Day Program for adults with developmental disabilities. Employment and vocational training on our Organic Farm, Restaurant, Commercial Kitchen and Retreat Center.

Testimonials

Read the Impact Story
Amazing, talented person! Great to work with and brilliant at his craft!
Joshua L.
Joshua L.

Volunteer manager

Logo Design & Visual Brand Identity Project

THANK YOU ... Joshua for having me design your Logo and Mini Brand Guide. Its All AWESOME... :)
Steven K.
Steven K.

Designer // Creative Direction

The pixel