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Google Ads Set Up

Help Mercy Retirement Care Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Mercy Retirement Care Center
Oakland, CA, USA
Mercy Retirement Care Center
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Mercy Retirement Care Center
Oakland, CA, USA

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Cause
Health & nutrition
Skills
Digital marketing Search engine marketing

Posted September 12th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We need a Google AdWords ad

What we have in place
  • We currently have Google for Nonprofits, which should make it easy for you to get started. We also have some ideas for words, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to ffeed 35 additional seniors for the entire year.

We are a bit of a secret in our County and we want older adults to find us if they need food, or donors to find us if they are concerned about senior hunger.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Mercy Retirement Care Center
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Cause
Health & nutrition
Posted by
Krista L
Krista L.

Director, Mercy Brown Bag Program

Our mission

Mercy Brown Bag Program strives to nourish and engage low-income older adults by providing access to free nutritious groceries, as well as community and volunteer opportunities throughout Alameda County.

What we do

Through a web of mobile grocery distributions, to 60 different senior service providers in our County, we provide older adults with the nutrients they need to thrive, age in place, and retain their health. With our model of "Seniors Helping Seniors" our 550 volunteer opportunities build joy & community.

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