Website Audit

Help Independence Historical Trust assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Independence Historical Trust
Philadelphia, PA, USA
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Independence Historical Trust
Philadelphia, PA, USA

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Posted June 24th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Recently we changed our name from the Friends of Independence National Historical Park to Independence Historical Trust. With the name change came redesigning and rebranding. We would like our new website to be easily accessible, highlight our past success, and bring attention to our new and ongoing projects. Additionally, our annual Gala is coming up in September and would like potential sponsors, donors, and guests to be able to see who we are, what we do, and why their support matters.

What we have in place
  • We currently have a functioning website with our new name and logo, which should make it easy for you to get started. We also have several big projects to highlight, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to help Independence National Historical Park with smaller needs and projects like providing security cameras and new flags around the park.

Our organization was founded in 1972 in preparation for the Bicentennial celebrations at Independence National Historical Park. In the past, we have been very active and well-known, but that has faded over time. We recently rebranded and changed our name to bring a new life into our organization. We would like our website to help solidify our identity as the philanthropic partner to Independence National Historical Park and show the work that we do as a park partner and our current projects.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
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Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
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Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Independence Historical Trust
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Our mission

Independence Historical Trust, a 501(c) 3, is the official philanthropic partner of Independence National Historical Park, the national park that protects, preserves and interprets Independence Hall, the Liberty Bell and the 54 plus historical acres located in the City of Philadelphia.

As an independent charitable organization, we work with the National Park Service to support preservation and conservation projects, enhance education and public engagement, and protect the national treasures of the park for future generations.

What we do

The Independence Historical Trust (formerly Friends of Independence NHP) was created in 1972 and is the first Friends group in the National Park Service. Over our long history we have purchased or acquired over 1,000 artifacts for the park's permanent collections, fund-raised for large public spaces in the park and provided educational tours and programs to visitors and locals alike.

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