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Messaging Guidelines

Help Justicewise get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
Justicewise
Sebastopol, CA, USA
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Justicewise
Sebastopol, CA, USA

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Posted June 23rd

Project details

What we need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional details

We need boilerplate descriptions of our program to use on our website and for marketing materials.

What we have in place
  • We currently have mission, vision, values; website copy; event flyers, which should make it easy for you to get started. We also have a brand kit and logo, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to produce a community building, educational photo exhibition.

It will clearly communicate to website visitors and people at live events how our program makes a difference in the community. It will also spark their desire to learn more about what we do and how they can get involved.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
1
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
2
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About the org

Justicewise
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Our mission

Justicewise supports cross-sector collaboration for regenerative social change.

What we do

We use a complex systems change lens to conduct research and educate community stakeholders about how to create the outcomes they want to see in their communities. We help structure cross-sector strategy and implementation plans using technologies, frameworks and methods that are suited to the digital age.

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