Copywriting

for  180 Degrees
Saint Paul, MN, USA
http://www.180degrees.org
Posted by
Janet H.

Advancement Director

Posted Date
Jun 26, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Impact statement
This project will save us $4,212 , allowing us to direct more resources to direct care for youth including shelter, counseling, therapeutic recreation, and education.

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Our 100-year old residential facility for youth ages 13-18 in Rochester, MN is a safe place for at-risk youth when home isn't a safe place or when they commit a minor crime. Architects have created an amazing vision for a new facility. First, however, we need to tell better stories about the kids we serve, their challenges, and positive outcomes in our program. We need 3 stories that represent our work. These would be used on our website, in fundraising materials, and shared in presentations

What We Have In Place
  • We currently have a marketing person to brainstorm this project, which should make it easy for you to get started. We also have a program manager and clients to share stories, and the ability to provide any other information you need.
How This Will Help

Good, emotional storytelling will help engage donors to support this project. Storytelling will help re-frame our message which feels tied to law enforcement rather than about challenges youth face which likely lead to minor crimes.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

180 Degrees provides emergency shelter and supportive programming for homeless and at-risk youth, girls who are victims of sexual exploitation, and men rebuilding lives following incarceration. Programs are located in the Twin Cities metro area including St. Paul, Minneapolis, and Excelsior, Minnesota and in two rural communities, St. Cloud and Rochester.

Founded in 1971, 180 Degrees' first program was a halfway house for ex-felons needing housing, employment, and connection. Through acquisition and programming, 180 Degrees expanded to include additional shelters. Almost all of our clients lives below the Federal Poverty guideline and 85% are people of color.

What We Do

Hope House: Emergency shelter for homeless youth
Brittany's Place: Emergency shelter for sexually exploited girls
Group homes for at-risk teens
Clifton Place: men rebuilding lives following incarceration
Youth Vocational Program providing career exploration, skill building and job placement for at risk youth
Foster Care
Support services for women experiencing domestic violence

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