Google Ads Set Up
Help Court Appointed Special Advocates of NYC make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
CASA-NYC's goal is to optimize AdWords for volunteer recruitment, brand awareness, and fundraising.
What we have in place
- We have professional grade photographs, program metrics from the past three years, and three volunteer-youth profiles. We also have raw data from this year and are able to pull together profiles and other data as needed. Finally, we have a newly redesigned website and are able to accommodate landing pages.
How this will help
This project will save us $3,486 , allowing us to spend funds on recruiting, screening and training volunteer Advocates to match with children and youth in foster care.
A stronger online presence will impact the quality of services we provide to children and youth in foster care because it will increase volunteer recruitment and awareness.
Project plan
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Our mission
CASA-NYC's mission is to ensure that children in foster care have their needs met and rights protected; that they move out of foster care and into permanent, safe and loving homes as quickly as possible; and that young people aging out of foster care have the resources and support they need to live independently.
Testimonials
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