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Logo Design & Visual Brand Identity

Help Youth Net and Counselling (YONECO) elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Youth Net and Counselling (YONECO)
Zomba, Malawi
Youth Net and Counselling (YONECO)
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Youth Net and Counselling (YONECO)
Zomba, Malawi

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Cause
Youth development
Skills
Graphic design

Posted July 28th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have an existing logo that we want improved, which should make it easy for you to get started. We also have logo designs in use, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to use the resource in community interventions and also supporting victims of abuse and violence in the communities

YONECO logo is a branding issue and in the absence of an effective logo design, YONECO can endup not properlybranding. Considering that YONECO us now a household name in child and women protection, we would like to have a high resolution logo that does not faint in publications

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Youth Net and Counselling (YONECO)
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Causes
Youth development Gender equity & justice Health & nutrition
Posted by
MacBain M
MacBain M.

Executive Director

Our mission

YONECO vision is a self reliant, healthy and resilient society that respects democratic values and principles. YONECO is committed to empowering youth, women and children, promoting good health, human rights and democracy, adapting and mitigating the impact of climate change, and conducting research for evidence based programming and advocacy

What we do

Conducy capacity building for the youth, women and children to be resilient
Supports vulnerable groups like street children, abused children, women in distress and victimized women and children
Advocates for the rights of women, children and youth
Creates awareness to youth, women and children on various issues affecting their growth and development
Provides shelter to street children, survivors of gender based violence and other people rendered destitute
Support areas of trafficking and mitigates the impact of the same
Provides counselling services (on line and face to face for various social groups

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