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Email Marketing System Set Up

Help MSP Film Society make their email communications more efficient by setting them up with an email marketing software.
MSP Film Society
Minneapolis, MN, USA
MSP Film Society
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MSP Film Society
Minneapolis, MN, USA

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Arts & culture
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Marketing

Posted July 31st

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Email Marketing System Set Up

Project details

What we need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional details

We need to import our Outreach contact list from Airtable into Constant Contact. We will need assistance in organizing our database into contact lists, uploading them into Constant Contact, and guidance on how to best use a CRM to achieve our Outreach marketing goals.

What we have in place
  • We currently have a detailed Airtable database of contacts, with tags, which should make it easy for you to get started. We also have a Constant Contact Account through DonorPerfect, and the ability to provide any other information you need.
How this will help
This project will save us $3,640 , allowing us to purchase more printed materials, digital ad space, and expand our reach to make International, Independent Cinema accessible to all.

Right now, our Outreach system is extremely inefficient. All emails are written individually and take a large amount of time, with no available data on what could be improved. Setting up a Marketing System would allow us to not only be much more efficient, freeing up valuable time, but to also allow us to analyze and expand our reach.

Project plan

0
Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
1
Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
2
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About the org

MSP Film Society
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Causes
Arts & culture Diversity & inclusion Education
Posted by
EG
Elise G.

Multimedia & Outreach Coordinator

Our mission

Founded in 1962, the MSP Film Society is Minnesota's foremost film exhibition organization, and a 501(c)(3) non-profit. We bring the best of international and independent cinema to Minnesota audiences through the Minneapolis St. Paul International Film Festival, numerous niche film festivals and series, and daily programming 365-days a year.

What we do

We promote the art of film as a medium that fosters cross-cultural understanding, education, entertainment, and exploration. We offer audiences unique opportunities to experience the wealth of international cinema, to engage with and learn from visiting international filmmakers, and to come together and share these experiences as a community.

Testimonials

Read the Impact Story
Emily was responsive, professional, and very communicative about her process.
Elise G.

Multimedia & Outreach Coordinator

Email Marketing System Set Up Project

(No testimonial has been submitted by Emily)
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