Website Visual Design

Help Philadelphia Lawyers for Social Equity capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
Philadelphia Lawyers for Social Equity
Philadelphia, PA, USA
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Philadelphia Lawyers for Social Equity
Philadelphia, PA, USA

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Posted August 9th

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Project details

What we need
  • A visual redo of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
What we have in place
  • We currently have a dedicated staff member who works on the website, which should make it easy for you to get started. We also have access to volunteers and other resources, and the ability to provide any other information you need.
How this will help
This project will save us $9,186 , allowing us to spend money on developing videos and other marketing collateral to broaden our reach and solicit new donors.

We currently have a custom Wordpress template that is very difficult to customize and navigate. Most importantly, we have no idea how to edit the homepage, and Google Analytics reports that we have a 75% bounce rate off the homepage. The services and information we provide can be difficult to digest for potential funders and clients, and we want to make the website a useful resource.

Project plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss goals, brainstorm initial ideas and align on expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About the org

Philadelphia Lawyers for Social Equity
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Our mission

Founded in 2010, PLSE seeks a more equitable social environment for those with criminal records through individual representation, strategic litigation, community education, research, and legislative advocacy. PLSE provides free legal representation to lower income people whose criminal records are holding them back from achieving their potential as productive citizens by seeking expungements in criminal court, pardons from the Governor, educating elected and community leaders, and empowering under-resourced communities to seek a greater voice and needed legislative reforms.

What we do

We are deeply engaged in the areas of criminal history records and the damage they cause, obtaining expungements (erasure) of non-conviction data through representation in court, and redefining pardons as both an attack on inter-generational poverty and a no-cost economic development initiative in low-income/high-arrest neighborhoods.

Testimonials

(No testimonial has been submitted by Katherine)
It was a wonderful and rewarding experience working with the staff at Philadelphia Lawyers for Social Equity. They care deeply about their mission and the clients they serve. It feels fantastic to have been able to help them build the site they need to connect with their users and further their cause.
Kat L.
Kat L.

UX/UI Design

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