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Illustration

Help Mississippi Park Connection bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
Mississippi Park Connection
Saint Paul, MN, USA
Mississippi Park Connection
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Mississippi Park Connection
Saint Paul, MN, USA

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Cause
Environment
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Graphic design

Posted August 20th

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Illustration

Project details

What we need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional details

A membership brochure with eye-catching, visually informative graphics that tell the story of how donor contributions support the park and make our programs possible. The design should be inspired by the simplicity and cleverness of an infographic, but will not be informed by numerical data. We want our brochure to be engaging and persuasive, with graphics that align with our branding and evoke an emotional connection to our mission.

What we have in place
  • We currently have professional design assets and a thorough design brief, which should make it easy for you to get started. We also have high quality photos of our park to use for reference, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to direct our resources toward programming that benefits the park, supports the environment, educates children, and engages the community in nature.

6,000+ people volunteer with us on average every year, but we only have 150 members who financially support the park annually. A membership brochure will help bridge the gap from casually connected volunteers and visitor center attendees to committed lifelong supporters of the park.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About the org

Mississippi Park Connection
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Causes
Environment Arts & culture Education
Posted by
Lily J
Lily J.

Communications and Marketing Coordinator

Our mission

Mississippi Park Connection strengthens the enduring connection between people and the Mississippi River by enriching the life of the river and the lives of all who experience our national park, the Mississippi National River and Recreation Area.

Testimonials

Read the Impact Story
Laura is an incredible artist and wonderful to work with. She interpreted our needs and wants for the project, listened to our recommendations and requests, and produced a high quality, high value asset that we can use in multiple applications in print and digital. I wish we could work with her on every project! Thank you so much, Laura!
Lily J.
Lily J.

Communications and Marketing Coordinator

Illustration Project

(No testimonial has been submitted by Laura)
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