Email Marketing Copywriting

Help LitLab engage their community with an email series that gets their message across in a clear and compelling way.
LitLab
Oakland, CA, USA
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LitLab
Oakland, CA, USA

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Posted August 21st

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Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

Review of current Welcome series email and input on quarterly newsletter copy along with best practices

What we have in place
  • We currently have a live email campaign welcoming new signups in Mailchimp, which should make it easy for you to get started. We also have copy for our quarterly newsletter (one edition already sent), and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to invest more in community building around kidappolis, including in person events that activate parents and caregivers

This project will help new subscribers understand why kidappolis (our mobile app) is so important along with optimizing our fundraising ask

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

LitLab
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Posted by
Soham B.

Business Development and Growth Manager

Our mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

Testimonials

Ash provided copy for multiple emails along with subject lines to test as well, and was communicative and professional throughout. Would recommend him to others!
Soham B.
Soham B.

Business Development and Growth Manager

Email Marketing Copywriting Project

I loved working on this email project. Soham was very easy to communicate with and answered all of my questions. I think LitLab is a great organization with a fantastic mission. Their products and programs help so many people. I was honored to work with them on this project.
Ash W.
Ash W.

Volunteer

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