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Google Analytics Set Up & Training

Help The Community's Foundation track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The Community's Foundation
Springfield, PA, USA
The Community's Foundation
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The Community's Foundation
Springfield, PA, USA

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Cause
Philanthropy & capacity building
Skills
Data analysis Digital marketing Information technology

Posted August 23rd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We recently launched a new website; and we are using Facebook as our primary social media channel. We would like to track performance, but have not set up google analytics yet.

What we have in place
  • We currently have website info, which should make it easy for you to get started. We also have social media info, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to award up to 3 small grants that support children recovering from abuse and neglect.

We are working diligently to improve our digital presence, and this project is an important step in tracking performance.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

The Community's Foundation
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Causes
Philanthropy & capacity building Education Health & nutrition
Posted by
Heather F
Heather F.

President & CEO

Our mission

TCF is committed to enhancing and improving the quality of life in your community. To achieve this mission...

We Support:

Promising Students, via our Scholarship Programs
Transformational Projects, via our Grants Programs
Charitable Endeavors, via Community Advised Funds and Donor Advised Funds

We Value:

Community Collaborations
Innovative Solutions
Strategic Investments

We Promise:

Thoughtful Listening
Careful Stewardship
Adaptability

Testimonials

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