Google Analytics Set Up & Training

Help Community Action Marin (San Rafael) track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Community Action Marin (San Rafael)
San Rafael, CA, USA
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Community Action Marin (San Rafael)
San Rafael, CA, USA

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Posted September 9th

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Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a board resource to do this work, which should make it easy for you to get started. We also have a new website and fresh perspective on needs, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to Produce collateral and marketing materials with our new brand

Want to ramp up to SEO and SEM

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Community Action Marin (San Rafael)
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Our mission

We make it possible for people to achieve wellbeing by providing the education, mental health, and vital services they need. Together, we break down the barriers that get int he way of fair and lasting change in service to better outcomes for all.

What we do

We're working to make Marin a place where all of us can live with dignity and respect and have an equal opportunity to support ourselves and each other. A third of households don't earn a sustainable income, and that rises to over half for people of color. Shockingly, a family of four now needs $130,000 a year to cover their basic needs, a 50% increase from 2014. With 20% of people earning $20,000 or less, this problem is only getting worse.

Our job is to fill in the gaps and help people lift themselves up. We cover unexpected financial emergencies so people can keep a roof over their heads and the lights on at home. We make sure kids can do well in school by making early childhood education and care affordable. We're removing the stigma of mental health challenges and getting people and their loved ones through times of crisis and we're helping people take charge of their money and grow their income so they can have a more secure future.

For over 50 years, we've been there when our community needed us most. We now offer more support to more people than any other organization in the county, but demand is growing every day. We're galvanizing our community to tackle these issues as a shared social responsibility so Marin can work for each and every one of us.

Testimonials

Initial deliverables were good but I didn't get replies to my follow-up, unfortunately.
Chandra A.
Chandra A.

CEO

Google Analytics Set Up & Training Project

(No testimonial has been submitted by vinh)
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