Back to all projects

Google Ads Set Up

Help Angel Flight West make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Angel Flight West
Santa Monica, CA, USA
Angel Flight West
Unfollow
Log in to follow
Angel Flight West
Santa Monica, CA, USA

0

Live Projects

5

Matched Projects
0 Followers
Cause
Human services
Skills
Digital marketing Search engine marketing

Posted September 10th

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a Google Grants account and a paid Google account. Both are set up and have (reasonably successful campaigns. We are pretty well set up with conversion tracking. We're currently looking to set up some new campaigns with better landing pages. We could benefit from an audit of what we're doing, as well as help with the creation of the landing pages to make sure we're going in the right direction.

What we have in place
  • We currently have existing campaigns, conversion tracking, and Google Analytic, which should make it easy for you to get started. We also have technical resources, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to help more people who need to get to medical treatment but cannot afford the cost of transportation.

Online advertising is a vital channel for bringing in passengers (the clients who utilize our services) as well as the volunteers who provide the service.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Angel Flight West
Unfollow
Cause
Human services
Posted by
Stephan F
Stephan F.

Webmaster

Our mission

Angel Flight West is a nonprofit, volunteer-driven organization that arranges free, non-emergency air travel for children and adults with serious medical conditions and other compelling needs. Our network of 3,500+ pilots throughout the 13 western states donate their aircraft, piloting skills, and all flying costs to help families in need, enabling them to receive vital treatment that might otherwise be inaccessible because of financial, medical, or geographic limitations.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Stephan)
(No testimonial has been submitted by Elliott)
The pixel