We would like a website audit to help inform our redesign. We will be integrating our current website with HubSpot. We have a kids makerspace and a teen production lab and will be hiring a youth workforce to make corporate gifts using a 3D laser cutter. We want to map the journey of the audiences we see as our main "customers." These would be: youth, volunteers, corporate gift buyers and educators/parents. We would like an assessment that helps us generate great ideas for doing this.
This project is important because we want to roll out a small catalog of products by this fall.
Maverick Landing Community Services (MLCS) is a multi-service organization with a primary focus on helping children, youth, and adults to build 21st-century skills. Our mission is to enhance the lives of the culturally and economically diverse residents of Maverick Landing, East Boston, and surrounding communities by:
+Motivating people to achieve economic, educational, and personal goals.
+Linking people to support systems.
+Creating leadership opportunities
+Strengthening youth, families, and community.
Our family support-based model of building 21st century skills runs from zero to adulthood:
Early Care (0-5) with a Family Nurturing program for parents and playgroups in Arabic & Spanish, implemented in collaboration with BPS Countdown to Kindergarten.
Children (7-12): after-school and summer program offering academic support, socioemotional development, and STEM engagement.
Teen Programs (13-18): a workforce development and social enterprise program that helps teens build 21st century skills to advance their educational and economic goals.
Adult Programs: English Innovations, a tech-infused language learning model; the Work, Tech and Life Skills program helps adults with digital job search, setting up a LinkedIn profile and digitizing resumes and portfolios through EastieCoders- a front end website development study group.
We have also begun to host regular social events to build social capital and community cohesion, supporting the success of our programs and providing us with volunteer support from the community.