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Logo Design & Visual Brand Identity

Help Out of Hand Theater elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Out of Hand Theater
Atlanta, GA, USA
Out of Hand Theater
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Out of Hand Theater
Atlanta, GA, USA

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Arts & culture
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Graphic design

Posted September 13th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Next year will mark our 20th season, and our mission has shifted. We'd like to have a logo that reflects our new social justice oriented mission, and a style guide that supports it as we re-vamp our website and digital presence.

What we have in place
  • We currently have a logo and clear brand, which should make it easy for you to get started. We also have a new communications manager eager to partner with you, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to put the resources we would have used into programming and salaries for our small staff.

Over the past three years our work has shifted, but our visuals don't align with our mission. This will help us bring our outward facing materials in line with the work that we do!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Out of Hand Theater
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Causes
Arts & culture Community & economic development Education
Posted by
Lee O
Lee O.

Associate Artistic Director

Our mission

Out of Hand makes shows, games and public art, for venues including parks, homes, businesses and theaters. Through annual free public arts events and original works, we embrace new audiences, celebrate community, and create moments of mass intimacy. We collaborate with scientists, artists, businesses, schools and civic organizations to create events reflecting their work, we train others to unlock their creativity and to innovate, and we bring Atlanta public art to thousands of people in Atlanta and beyond every year.

Testimonials

Read the Impact Story
Working with Copeland was incredible! They listened to what we wanted and delivered an incredible new logo along with great visual guidelines! We're incredibly grateful!
Lee O.
Lee O.

Associate Artistic Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Copeland)
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