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Google Ads Set Up

Help Carter Burden Network make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Carter Burden Network
New York, NY, USA
Carter Burden Network
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Carter Burden Network
New York, NY, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted September 16th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have dedicated staff, which should make it easy for you to get started. We also have some minor knowledge, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to serve more congregate meals at our senior centers

This project is important for our organization, because we currently do not get a lot of traffic to our website, which does not allow us to gain new supporters and donors. Applying a Google Ads Grant would be absolutely amazing for our organization so that we could gain more members and supporters.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Carter Burden Network
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Causes
Human services Arts & culture Health & nutrition
Posted by
Jessica C
Jessica C.

Communications and Development Associate

Our mission

Carter Burden Network promotes the well-being of seniors 60 and older through a continuum of services, advocacy, arts and culture and volunteer programs, all oriented to individual, family and community needs. We are dedicated to supporting the efforts of older people to live safely and with dignity.

What we do

Carter Burden Network (formerly The Carter Burden Center for the Aging) was established by New York City Council Member Carter Burden in 1971. Burden, who represented the Upper East Side of Manhattan, founded the Center to assist the neighborhood's large number of older residents who were poor, in declining health and isolated.

From its small beginnings with one person working in the Council office, the Carter Burden Network has grown into an agency with 13 programs in 8 locations and more than 80 employees. Now we serve approximately 5,000 seniors every year across the borough of Manhattan, with a significant expansion into East Harlem and on Roosevelt Island in the past few years.

In 2016, The Carter Burden Center for the Aging underwent a rebranding process to become the Carter Burden Network in order to reflect this growth in the size and scope of our organization.

Carter Burden is no longer one center. It is a network of centers, programs and services that work together with government, corporate, individual and community partners to lead the way in aging services in New York City.

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