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Copywriting

Help Junior Achievement of the Upper Midwest express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Junior Achievement of the Upper Midwest
Saint Paul, MN, USA
Junior Achievement of the Upper Midwest
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Junior Achievement of the Upper Midwest
Saint Paul, MN, USA

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Education
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Communications Writing

Posted September 17th

Copywriting

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We have new updates to our STEM programming, including curriculum changes and data, that we need to turn into a compelling snapshot of why external partners would want to engage with JA to support STEM workforce development.

What we have in place
  • We currently have program details, data points, and old flyers, which should make it easy for you to get started. We also have a wealth of context about our STEM programming, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to serve over 50 students in our JA BizTown program, which has strong ties to STEM workforce development.

More and more companies want to support youth going into STEM careers, but since JA is not a 100% STEM nonprofit, we are often overlooked as a way for them to partner on this initiative in the community. We are continually updating our messaging around our STEM curriculum and would appreciate an outside perspective on how to communicate our impact in this area.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Junior Achievement of the Upper Midwest
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Causes
Education Youth development
Posted by
Amy P
Amy P.

Development Director

Our mission

Junior Achievement of the Upper Midwest is a non-profit that teaches students in grades K - 12 the financial literacy, work and career readiness, and entrepreneurship skills they need to succeed in school and in life. We serve students throughout Minnesota, North Dakota, and western Wisconsin.

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