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Membership Strategy

Help The Scoundrel and Scamp Theatre develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Scoundrel and Scamp Theatre
Tucson, AZ, USA
The Scoundrel and Scamp Theatre
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The Scoundrel and Scamp Theatre
Tucson, AZ, USA

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Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted September 17th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We have just launched a new membership program called the Scoundrel Society and are looking to more effectively market and spread the word about this new opportunity. We are particularly interested in targeting a new generational market of theater goers and supporters. This membership/subscription program is unique in our market (to the best of our knowledge) and we need help educating the public and insuring our financial security through the program.

What we have in place
  • We have a webpage and video describing the program at scoundrelandscamp.org/society, and Bryan Falcon (Artistic Director) and Betsy Labiner (Development Associate) would be happy to meet and get you up to speed.
How this will help
This project will save us $5,848 , allowing us to utilize our marketing dollars to better spread the word about our programming (performances & youth classes).

The Society is key to our financial sustainability and building a fully engaged audience that views a theater as a community fixture beyond just a performance space.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

The Scoundrel and Scamp Theatre
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Causes
Arts & culture Education Youth development
Posted by
Bryan F
Bryan F.

Artistic and Co-Managing Director

Our mission

The Scoundrel and Scamp Theatre seeks to create a space in which local artists and audience of all ages can explore deep and provocative questions regarding self, tribe, life, death and what it ultimately means to be human.

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