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Logo Design & Visual Brand Identity

Help River Network elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
River Network
Boulder, CO, USA
River Network
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River Network
Boulder, CO, USA

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Graphic design

Posted October 7th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The Wild and Scenic Rivers Coalition, of which River Network is a leading and foundational member, is in need of a logo and visual brand identity as we begin to develop a website and broader digital presence. The Coalition is a national umbrella for small and large river groups that focus part or all of their work on Wild and Scenic Rivers protection. The Coalition serves as a joint and collective voice for all member organizations.

What we have in place
  • We currently have branding goals and organizational background information, which should make it easy for you to get started. We can also provide logo and brand examples for reference, audience information, and additional information if needed. We have a small, nimble team of volunteer communications professionals who will help advise through the branding development process.
How this will help
This project will save us $6,632 , allowing us to fund the organization of lobby weeks/days and to author/deliver joint letters to Congress that encourage additional Wild and Scenic River designations and adequate annual river management funding.

The WSR Coalition's mission is to protect and defend existing and potential WSRs and broaden the movement for their conservation by raising awareness about their value. Without a distinct brand identity, this mission is limited and the Coalition's identity does not stand apart from its member orgs. With your help, we can establish our presence as separate from, but inclusive of our member orgs, and expand our reach to be a more effective, powerful voice for healthy, free-flowing US rivers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

River Network
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Causes
Environment Community & economic development Diversity & inclusion
Posted by
Amy B
Amy B.

Brand & Communications Director

Our mission

River Network empowers and unites people and communities to protect and restore rivers and other waters that sustain all life. We envision a future with clean and ample water for people and nature, where local caretakers are well-equipped, effective and courageous champions for our rivers. We believe that everyone should have access to affordable, clean water and healthy rivers.

Testimonials

Read the Impact Story
Glen was great to work with - he has excellent tools set up to make the process easy and was super patient with our feedback, ensuring we all got to a place we were satisfied with.
Amy B.
Amy B.

Brand & Communications Director

Logo Design & Visual Brand Identity Project

What great people to work with and what a great cause they are working for. Really enjoyed my time working on this project with them during some very trying times during lockdown. Thanks guys. Keep well and contact me if you need any work in the future
Glen C.
Glen C.

Volunteer

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