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Social Media Content Calendar

Help NAMI Minnesota get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
NAMI Minnesota
Saint Paul, MN, USA
NAMI Minnesota
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NAMI Minnesota
Saint Paul, MN, USA

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Cause
Education
Skills
Digital marketing Social media

Posted June 29th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have post ideas/materials, which should make it easy for you to get started. We also have recyclable content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to support, educate, and advocate for mental illnesses in other ways. Our budget is extremely limited, and this would help us reach people where they are right now and communicate how we can help.

I work with NAMI Ramsey County and NAMI Washington County, affiliates of NAMI Minnesota. They both have Facebook & Twitter, but no calendar or direction. It's a bit like shouting into the void. With everything being online these days, we really need to find our voice via these channels. I think with some strategy and a developed process, our content would improve, people would connect with our organization, and time would be saved and spent elsewhere.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

NAMI Minnesota
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Cause
Education
Posted by
Katy Jo T
Katy Jo T.

Affiliate Coordinator

Our mission

NAMI Minnesota champions justice, dignity, and respect for all people affected by mental illnesses. Through education, support, and advocacy we strive to eliminate the pervasive stigma of mental illnesses, effect positive changes in the mental health system, and increase the public and professional understanding of mental illnesses.

Testimonials

Read the Impact Story
Sarah put together a personalized presentation with recommendations for our organization's social media strategy--very helpful!
Katy Jo T.
Katy Jo T.

Affiliate Coordinator

Social Media Content Calendar Project

(No testimonial has been submitted by Sarah)
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