This project was completed on Jul 14, 2020
Matched with Greg D
Matched with
Greg D.

Brand Messaging Call

Help Fundacion Paraguaya by speaking with a member of their organization on the phone for 1 hour about their brand messaging needs.
Fundacion Paraguaya
Asuncion, Paraguay
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Fundacion Paraguaya
Asuncion, Paraguay


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Posted June 30th

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Brand Messaging Call

Call Details

What We'd Like To Talk About
Project topic

I'd like strategic advice on building awareness of our mission and activities. Stakeholders and beneficiaries don't identify with our cause or programs, many times without naming our organization.

Additional Context

Our organization works to empower people and enable them to eliminate poverty. However, beneficiaries don't feel part of this local movement, nor stakeholders feel part of the global movement.

"Phone Calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone Call and a Project here.

About The Org

Fundacion Paraguaya
Our Mission

Our Mission:

To develop and implement practical, innovative and sustainable solutions, which eliminate poverty and create decent living conditions for every family.

Our Vision:

A world without poverty where we all want to live.

What We Do

Fundacion Paraguaya is a self-sufficient, non-profit social enterprise, which since its foundation in 1985 has spearheaded microfinance and entrepreneurship in Paraguay.

Our goal is to eliminate multidimensional poverty and create decent living conditions for families through four inter-related strategies:

1) A microcredit program;
2) An entrepreneurial education program for children and youth;
3) A financially self-sustainable farming high-schools program;
4) Poverty Stoplight, an innovative framework for activating the potential of individuals, families, and communities to tackle poverty.

The goal of eliminating multidimensional poverty is woven into every activity we do, whether it's microfinance to alleviate income poverty, entrepreneurship training to teach children and youth how to avoid poverty traps, or financially self-sustainable education that breaks down cost barriers for students to stay in school.

To do this, we have developed the Poverty Stoplight, a framework that allows our clients and their families to self-diagnose their situation and develop their own poverty-elimination strategies, based on their motivation and skills.

This Poverty Stoplight has been implemented in 29 countries through our different partners. It is used in various settings, including governments, NGOs, and private businesses. We help organizations from all over the world to adopt the Poverty Stoplight and empower their employees, clients or beneficiaries to overcome poverty.


Greg was amazing to work with. He brought innovative ideas and positive energy to our call. He provided viewpoints that our team has never considered before and the hour we talked meant a wonderful change in the way our team thinks about the Poverty Stoplight and our work in general.
Tania Beatriz Martinez
Tania Beatriz M.

Knowledge Management

Brand Messaging Phone Call

It was wonderful brainstorming with Tania. I can tell her organization is doing incredible, meaningful work in the world, and I am very happy to be able to support them.
Greg Dodds
Greg D.

Creative Director (Brand, Product, Web)

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