Logo Design & Visual Brand Identity

Help Novato Baylands Stewards elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Novato Baylands Stewards
Novato, CA, USA
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Novato Baylands Stewards
Novato, CA, USA


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Posted June 30th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are starting from scratch but have some ideas!

What We Have In Place
  • We currently have some draft logos and an idea of what logos we like, which should make it easy for you to get started. We also have a website (that is almost done), and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to contribute those funds towards Justice, Equity, Diversity and Inclusion training.

We are launching our website soon (in the next few weeks) and will be doing a press release shortly after that. We would love to have a creative logo that will help folks identify us and be part of our developing brand package. This logo will go on our website, signage, brochure and on t-shirts/hats that our volunteers wear when they are out in the wetlands!

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Novato Baylands Stewards
Our Mission

We are a sustainable, resourceful community partner dedicated to increasing the capacity for the restoration, improvement and appreciation of wetlands along the San Pablo Bay shoreline. We care for and study the Novato Baylands. We educate and enrich our volunteers and youth. We gather funding to continue bayland restoration.

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