Google Ads Campaign Support

LitLab
Oakland, CA, USA
Cause
Education

Posted June 30th

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Project Details

What We Need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional Details

We are running campaigns to promote our free mobile learning app, and are also beginning to set one up to promote the launch of a new offering in the fall. Need help reviewing and improving both, but the new one is the priority.

What We Have In Place
  • We currently have an existing, fully functional account, which should make it easy for you to get started. We also have clear metrics for success and collateral, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to invest more in the design of kidappolis 2.0 to make it a more robust offering for families.

In light of COVID we have made our mobile offering free for all families through the end of the year. We want as many families to have access to this, and for those that can afford to pay, a personalized book subscription offering that incorporates app data to send unique, physical books.

Project Plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About The Org

Posted by
Soham B.

Business Development and Growth Manager

Our Mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

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