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Google Ads Campaign Support

Help Artportunity Knocks create a new or improve an existing campaign within their Google Ads account.
Artportunity Knocks
Atlanta, GA, USA
Artportunity Knocks
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Artportunity Knocks
Atlanta, GA, USA

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10 Followers
Cause
Arts & culture
Skills
Digital advertising Digital marketing

Posted July 4th

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

We have an existing ad account with a few campaigns, but we are not optimizing the Google ad GRANT. We still need campaigns for volunteers, hiring, and new programs. We also are not using it for brand awareness.

What we have in place
  • We currently have A Google ad grant account with a few campaigns, which should make it easy for you to get started. We also have A dedicated person to assist, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to Serve more students!

We want people to be aware of the great work that we do

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Artportunity Knocks
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Causes
Arts & culture Education Youth development
Posted by
Chris W
Chris W.

Executive Director

Our mission

Artportunity Knocks mission is to empower youth to excel in positive arts self-expression, Education, Community Service and bridging cultures through the Arts. We accomplish this mission through a variety of afterschool programs, mentoring camps, classes, and events that promotes positivity, unity, and excellence in the Arts. We primarily serve students in grades K-12.

What we do

We support students through:

1. Year-round Arts Enrichment
2. Afterschool Programs
3. Summer Camps
4. Live performances
5. Daily hot meals program
6. Community events

Testimonials

Read the Impact Story
We appreciate his willingness to help us!
Chris W.
Chris W.

Executive Director

Google Ads Campaign Support Project

Thank you for the opportunity!
Laszlo S.
Laszlo S.

Volunteer

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