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Google Analytics Reporting

Help Brigid's Path set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Brigid's Path
Dayton, OH, USA
Brigid's Path
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Brigid's Path
Dayton, OH, USA

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Cause
Human services
Skills
Data analysis Digital marketing

Posted July 28th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We have Google Analytics set up, but I'd love some help determining the best things for us to track and setting up goals for the appropriate tasks.

What we have in place
  • We had a great Catchafire volunteer help set up GA for us in May, but I would love some help diving deeper into what best practices we should implement based on the reporting.
How this will help
This project will save us $3,757 , allowing us to care for more babies and moms impacted by addiction.

Understanding how our website is being used will help us create better content - and help support decisions for our board/executive team on content priorities.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Brigid's Path
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Causes
Human services Health & nutrition Maternal health
Posted by
Meghann N
Meghann N.

Marketing and Communication Coordinator

Our mission

Vision of Brigid's Path
Embracing and empowering each baby's family to thrive

Mission of Brigid's Path
Brigid's Path improves the health of newborn babies and mothers impacted by addiction. We offer grace for the past, support for the present, and hope for the future.

Values of Brigid's Path
We are grounded in faith.
We are bold.
We strive for a spirit of humility.
We are good stewards.
We are family champions.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Meghann)
(No testimonial has been submitted by Jorge)
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