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Logo Design & Visual Brand Identity

Help Families & Criminal Justice elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Families & Criminal Justice
Los Angeles, CA, USA
Families & Criminal Justice
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Families & Criminal Justice
Los Angeles, CA, USA

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Cause
Justice & legal services
Skills
Graphic design

Posted July 14th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We want a visual brand identity that captures the core elements of our work and who we are: We have an unparalleled level of experience providing services to justice-involved mothers and their young children; we have a unique approach that is grounded in Attachment Theory and delivered through Relationship-Based Practice; and we are entirely staffed by former prisoners with professional training and credentials.

What we have in place
  • We currently have comprehensive descriptions and many images of what we do, which should make it easy for you to get started. We also have a deep commitment to improving our agency, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to provide more services.

We are an all-volunteer agency with a very small budget and we would want to use Catchafire branding and other services to raise our public image to a higher level.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Families & Criminal Justice
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Cause
Justice & legal services
Posted by
Denise J
Denise J.

Director, Families & Criminal Justice

Our mission

The mission of Families & Criminal Justice is the prevention of intergenerational crime and incarceration.

Testimonials

Read the Impact Story
Elise Stukenberg was an excellent consultant for us. She is highly skilled and produced excellent products for us while showing interest in our work and incredible patience. We recommend her highly.
Denise J.
Denise J.

Director, Families & Criminal Justice

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Elise)
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