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Logo Design & Visual Brand Identity

Help Crossroads House elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Crossroads House
Batavia, NY, USA
Crossroads House
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Crossroads House
Batavia, NY, USA

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Cause
Human services
Skills
Graphic design

Posted July 31st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in the process of opening a new center affiliated with our organization and need not only an independent logo, but also a name for the location. We want it clear that it is a part of our organization while also being a stand alone entity. It needs some fluidity as the purpose of this location may change over time but the name and logo will remain the same.

What we have in place
  • There is a committee dedicated to this project providing you with a team of interested and vested members. Our current branding materials & logo for our main location may be helpful as well as several key words and concepts that we are looking to convey. We do have a starting point for the image we are looking for. Our target audience is well defined though somewhat diverse.
How this will help
This project will save us $4,817 , allowing us to invest more in the various upgrades required to get this new location up and running in shorter time frame.

This project is huge! This new facility will begin as an education center & hopefully develop into a second comfort care facility. Community buy in and brand recognition are essential for pulling donors, volunteers and other forms of support. We are also interested in a smooth and professional roll out in order to garner current staff support and protect morale.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Crossroads House
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Causes
Human services Health & nutrition
Posted by
Emily C
Emily C.

Director of Volunteer Services

Our mission

The Crossroads House mission is to fundamentally change the way people prepare for and participate in the dying process. By offering education before, 24 hour residential care during and grief support after death, all free of charge, we can provide residents and families with a positive and nurturing end of life experience.

What we do

We care for residents who have a three month or less prognosis. We provide 24/7 residential care without charge and without insurance reimbursement or government aid. The majority or our care (which includes physical, emotional and spiritual) is provided by trained volunteers.

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