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(Short) Animation Creation

Help Rehabilitation Through the Arts (RTA) freshen up their video content with professionally designed animations that help them convey their message.
Rehabilitation Through the Arts (RTA)
Purchase, NY, USA
Rehabilitation Through the Arts (RTA)
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Rehabilitation Through the Arts (RTA)
Purchase, NY, USA

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Cause
Justice & legal services
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Graphic design Photography & video

Posted October 20th

(Short) Animation Creation

Project details

What we need
  • Up to 3 short animations to be used in further marketing content (short videos, gifs, website content, etc)
  • Guidelines on how to use the animations in accordance with other content
Additional details

We are looking to create a short video for first-time visitors to our site who are unfamiliar with who we are and/or what we do. We are in the midst of refreshing our brand, and this will be a critical piece for our new site.

What we have in place
  • We currently have full team support, which should make it easy for you to get started. We also have 25yrs of data, stats, and media coverage, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on what we do best- bringing highly immersive arts programs to prisons to help our graduates emerge empowered, exceptional and ready to inspire and lead at home, at work and in their communities

We are going to be pulling in a good deal of first time traffic, and need to make something aesthetically appealing and easily consumable in order to spread our message and success.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where animations will be posted, ideas for content, and images to include in the animation (if any)
  • Volunteer Manager and Professional discuss the objective of the animation, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of animations they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts animations using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Animation Creation
  • Professional provides Volunteer Manager with first draft of animation
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Animation Delivered
  • Professional delivers final version of the animations and explains how to include the animations on the organization’s chosen platform(s)
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About the org

Rehabilitation Through the Arts (RTA)
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Causes
Justice & legal services Arts & culture
Posted by
Gabriel C
Gabriel C.

Board Member

Our mission

Rehabilitation Through the Arts (RTA) helps people in prison develop critical life skills through the arts, modeling an approach to the justice system based on human dignity rather than punishment.

What we do

The US prison system is based on punishment. The problem is, it doesn't work - more than half of people released from prison are back within three years. This revolving door breaks down families and communities and costs taxpayers billions.

RTA offers a better approach. Founded at Sing Sing in 1996, RTA works with professional teaching artists to lead year-round workshops in theatre, dance, music, creative writing, and visual arts. The RTA model provides an intensive, comprehensive arts program that builds critical life skills so that people can meet the challenges of connecting with family and community when released.

RTA demonstrates that an approach based on human dignity is vastly more successful than one based on punishment. Less than 5% of RTA members return to prison, compared to the national recidivism rate of 60%.

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