Marketing Channel Plan
The Theater Project
The Theater Project
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Marketing Channel Plan
Project details
What we need
- Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
- A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
- Note: This project does not include content creation or account set up
Additional details
We need to up our game and rethink marketing for virtual events. We also have found that some funders ask to see a formal marketing plan, which we do not have currently.
What we have in place
- With the help of Catchafire volunteers, we have created some great content that describes who we are and what we are doing. As we find ourselves looking at a fall season of all on-line events, we need to figure out how we can reach people beyond the traditional 25 mile theater radius.
How this will help
This project will save us $1,500 , allowing us to invest in strategic online marketing.
We need to take advantage of the current crisis to build friendships and alliances beyond our geographic location.
Project plan
Posted by
mark s.
artistic director
Our mission
The mission of The Theater Project is to bring out the artist in our patrons by engaging their creativity and igniting thoughtful discussion by producing energizing new or lesser-known challenging plays; introducing children and young adults to the excitement of seeing plays performed live and expressing their own creativity; and providing New Jersey playwrights a venue to explore themes we contend with daily.
